Grace, D.(2005). Examining the effects of service brand communications on brand evaluation. Journal of Product & Brand Management, 14(2), 106-116. doi:10.1108/10610420510592581
MLA CitationGrace, Debra. "Examining the Effects of Service Brand Communications On Brand Evaluation". Journal of Product & Brand Management, 14.2 ( 2005 ): 106-116.
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