| Authors and Corporations: | |
|---|---|
| In: | Journal of Communication Management, 1, 1996, 2, p. 193-199 |
| published: |
Emerald
|
| Media Type: | Article, E-Article |
| Physical Description: | 193-199 |
|---|---|
| ISSN: |
1363-254X
|
| DOI: | 10.1108/eb026046 |
| published in: | Journal of Communication Management |
| Language: | English |
| Subjects: | |
| Collection: | Emerald (CrossRef) |
<jats:p>This paper describes the author's views on current and future trends in the relationship between public relations consultancies and their clients. A number of such trends are identified including longer‐term contracts, the growth of international assignments, more demanding clients and strategic consultancies.</jats:p> |