Dessart, L.(2019). Unveiling heterogeneous engagement-based loyalty in brand communities. European Journal of Marketing, 53(9), 1854-1881. doi:10.1108/ejm-11-2017-0818
MLA CitationDessart, Laurence. "Unveiling Heterogeneous Engagement-based Loyalty in Brand Communities". European Journal of Marketing, 53.9 ( 2019 ): 1854-1881.
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