Kreutzer, R T.(1988). Marketing‐Mix Standardisation: An Integrated Approach in Global Marketing. European Journal of Marketing, 22(10), 19-30. doi:10.1108/eum0000000005301
MLA CitationKreutzer, Ralf Thomas. "Marketing‐Mix Standardisation: An Integrated Approach in Global Marketing". European Journal of Marketing, 22.10 ( 1988 ): 19-30.
Remember to check citations for accuracy before including them in your work.