Polonsky, M J.(2001). Linking sponsorship and cause related marketing : Complementarities and conflicts: Complementarities and conflicts. European Journal of Marketing, 35(11/12), 1361-1389. doi:10.1108/eum0000000006484
MLA CitationPolonsky, Michael Jay. "Linking Sponsorship and Cause Related Marketing : Complementarities and Conflicts: Complementarities and Conflicts". European Journal of Marketing, 35.11/12 ( 2001 ): 1361-1389.
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