The Impact of Environmental/ Situational Forces on Industrial Channel Management

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Bibliographic Details
Authors and Corporations: Gaski, John F.
In: European Journal of Marketing, 23, 1989, 2, p. 15-30
published:
Emerald
Media Type: Article, E-Article

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further information
Physical Description: 15-30
ISSN: 0309-0566
DOI: 10.1108/eum0000000000543
published in: European Journal of Marketing
Language: English
Subjects:
Collection: Emerald (CrossRef)
Table of Contents

<jats:p>Building on the recently developed Achrol‐Reve‐Stern framework for the analysis of the marketing channel environment, this article examines the relationships between a number of environmental circumstances and selected intrachannel phenomena including power, conflict, dealer satisfaction, and performance in an industrial channel setting. The principal finding is that of minimal impact of the environmental conditions studied.</jats:p>