Commentary: The Effect of Free Samples on Immediate Consumer Purchase

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Bibliographic Details
Authors and Corporations: Lammers, H.Bruce
In: Journal of Product & Brand Management, 1, 1992, 4, p. 65-71
published:
Emerald
Media Type: Article, E-Article

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further information
Physical Description: 65-71
ISSN: 1061-0421
DOI: 10.1108/eum0000000002974
published in: Journal of Product & Brand Management
Language: English
Subjects:
Management of Technology and Innovation
Marketing
Collection: Emerald (CrossRef)