Grénman, M.(2019). Wellness branding: Insights into how American and Finnish consumers use wellness as a means of self-branding. Journal of Product & Brand Management, 28(4), 462-474. doi:10.1108/jpbm-04-2018-1860
MLA CitationGrénman, Miia. "Wellness Branding: Insights Into How American and Finnish Consumers Use Wellness As a Means of Self-branding". Journal of Product & Brand Management, 28.4 ( 2019 ): 462-474.
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