Sharma, N.(2018). Decoding the effects of a product’s cast shadow in brand advertising. Journal of Product & Brand Management, 27(2), 103-114. doi:10.1108/jpbm-05-2016-1190
MLA CitationSharma, Nazuk. "Decoding the Effects of a Product’s Cast Shadow in Brand Advertising". Journal of Product & Brand Management, 27.2 ( 2018 ): 103-114.
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