Tuškej, U.(2018). Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media. Journal of Product & Brand Management, 27(1), 3-17. doi:10.1108/jpbm-05-2016-1199
MLA CitationTuškej, Urška. "Consumers’ Identification With Corporate Brands: Brand Prestige, Anthropomorphism and Engagement in Social Media". Journal of Product & Brand Management, 27.1 ( 2018 ): 3-17.
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