van der Westhuizen, L.(2018). Brand loyalty: Exploring self-brand connection and brand experience. Journal of Product & Brand Management, 27(2), 172-184. doi:10.1108/jpbm-07-2016-1281
MLA Citationvan der Westhuizen, Liezl-Marié. "Brand Loyalty: Exploring Self-brand Connection and Brand Experience". Journal of Product & Brand Management, 27.2 ( 2018 ): 172-184.
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