Brand loyalty: exploring self-brand connection and brand experience

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Bibliographic Details
Authors and Corporations: van der Westhuizen, Liezl-Marié
In: Journal of Product & Brand Management, 27, 2018, 2, p. 172-184
published:
Emerald
Media Type: Article, E-Article

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further information
Physical Description: 172-184
ISSN: 1061-0421
DOI: 10.1108/jpbm-07-2016-1281
published in: Journal of Product & Brand Management
Language: English
Subjects:
Management of Technology and Innovation
Marketing
Collection: Emerald (CrossRef)