Baghi, I.(2018). Brand prominence in cause-related marketing: Luxury versus non-luxury. Journal of Product & Brand Management, 27(6), 716-731. doi:10.1108/jpbm-07-2017-1512
MLA CitationBaghi, Ilaria. "Brand Prominence in Cause-related Marketing: Luxury Versus Non-luxury". Journal of Product & Brand Management, 27.6 ( 2018 ): 716-731.
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