| In: | Journal of Product & Brand Management, 26, 2017, 4, p. 429-432 |
|---|---|
| published: |
Emerald
|
| Media Type: | Article, E-Article |
| Physical Description: | 429-432 |
|---|---|
| ISSN: |
1061-0421
|
| DOI: | 10.1108/jpbm-07-2017-999 |
| published in: | Journal of Product & Brand Management |
| Language: | English |
| Subjects: | |
| Collection: | Emerald (CrossRef) |