Catalán, S.(2019). Analysing mobile advergaming effectiveness: The role of flow, game repetition and brand familiarity. Journal of Product & Brand Management, 28(4), 502-514. doi:10.1108/jpbm-07-2018-1929
MLA CitationCatalán, Sara. "Analysing Mobile Advergaming Effectiveness: The Role of Flow, Game Repetition and Brand Familiarity". Journal of Product & Brand Management, 28.4 ( 2019 ): 502-514.
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