Törmälä, M.(2018). The roles of business partners in corporate brand image co-creation. Journal of Product & Brand Management, 27(1), 29-40. doi:10.1108/jpbm-01-2016-1089
MLA CitationTörmälä, Minna. "The Roles of Business Partners in Corporate Brand Image Co-creation". Journal of Product & Brand Management, 27.1 ( 2018 ): 29-40.
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