Vriens, M.(2019). The evaluation of a brand association density metric. Journal of Product & Brand Management, 28(1), 104-116. doi:10.1108/jpbm-02-2018-1768
MLA CitationVriens, Marco. "The Evaluation of a Brand Association Density Metric". Journal of Product & Brand Management, 28.1 ( 2019 ): 104-116.
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