Santos, A L.(2019). Matching-up celebrities’ brands with products and social causes. Journal of Product & Brand Management, 28(2), 242-255. doi:10.1108/jpbm-03-2017-1439
MLA CitationSantos, Ana Luisa. "Matching-up Celebrities’ Brands With Products and Social Causes". Journal of Product & Brand Management, 28.2 ( 2019 ): 242-255.
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