Baumgarth, C.(2018). Brand management and the world of the arts: Collaboration, co-operation, co-creation, and inspiration. Journal of Product & Brand Management, 27(3), 237-248. doi:10.1108/jpbm-03-2018-1772
MLA CitationBaumgarth, Carsten. "Brand Management and the World of the Arts: Collaboration, Co-operation, Co-creation, and Inspiration". Journal of Product & Brand Management, 27.3 ( 2018 ): 237-248.
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