Odoom, R.(2019). Brand avoidance: Underlying protocols and a practical scale. Journal of Product & Brand Management, 28(5), 586-597. doi:10.1108/jpbm-03-2018-1777
MLA CitationOdoom, Raphael. "Brand Avoidance: Underlying Protocols and a Practical Scale". Journal of Product & Brand Management, 28.5 ( 2019 ): 586-597.
Remember to check citations for accuracy before including them in your work.