Cambefort, M.(2019). A typology of the perceived risks in the context of consumer brand resistance. Journal of Product & Brand Management, 28(5), 575-585. doi:10.1108/jpbm-03-2018-1792
MLA CitationCambefort, Marine. "A Typology of the Perceived Risks in the Context of Consumer Brand Resistance". Journal of Product & Brand Management, 28.5 ( 2019 ): 575-585.
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