Osuna Ramírez, S A.(2019). I hate what you love: Brand polarization and negativity towards brands as an opportunity for brand management. Journal of Product & Brand Management, 28(5), 614-632. doi:10.1108/jpbm-03-2018-1811
MLA CitationOsuna Ramírez, Sergio Andrés. "I Hate What You Love: Brand Polarization and Negativity Towards Brands As an Opportunity for Brand Management". Journal of Product & Brand Management, 28.5 ( 2019 ): 614-632.
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