Badrinarayanan, V.(2018). Inferred social approval and brand tribalism: A tale of two communities. Journal of Product & Brand Management, 27(4), 363-374. doi:10.1108/jpbm-10-2017-1597
MLA CitationBadrinarayanan, Vishag. "Inferred Social Approval and Brand Tribalism: A Tale of Two Communities". Journal of Product & Brand Management, 27.4 ( 2018 ): 363-374.
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