Sloan, D R.(2018). Places in names: An investigation of regional geographic brand congruency. Journal of Product & Brand Management, 27(7), 781-792. doi:10.1108/jpbm-11-2017-1656
MLA CitationSloan, David R. "Places in Names: An Investigation of Regional Geographic Brand Congruency". Journal of Product & Brand Management, 27.7 ( 2018 ): 781-792.
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