Bibliographic Details
Authors and Corporations: Balmer, John, Chen, Weifeng
In: Journal of Product & Brand Management, 27, 2018, 1, p. 1-2
published:
Emerald
Media Type: Article, E-Article

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further information
Physical Description: 1-2
ISSN: 1061-0421
DOI: 10.1108/jpbm-12-2017-1695
published in: Journal of Product & Brand Management
Language: English
Subjects:
Collection: Emerald (CrossRef)