APA Citation

Verganti, R.(2005). Design Inertia: Designing for Life‐Cycle Flexibility in Internet‐Based Services*. Journal of Product Innovation Management, 22(3), 223-237. doi:10.1111/j.0737-6782.2005.00119.x

MLA Citation

Verganti, Roberto. "Design Inertia: Designing for Life‐Cycle Flexibility in Internet‐Based Services*". Journal of Product Innovation Management, 22.3 ( 2005 ): 223-237.

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