Dillard, J P.(2007). The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages: A Meta-Analysis With Implications for Formative Campaign Research: Perceived and Actual Effectiveness. Journal of Communication, 57(4), 613-631. doi:10.1111/j.1460-2466.2007.00360.x
MLA ZitierstilDillard, James Price. "The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages: A Meta-Analysis With Implications for Formative Campaign Research: Perceived and Actual Effectiveness". Journal of Communication, 57.4 ( 2007 ): 613-631.
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