SCHOOLER, C.(1998). Health Campaign Channels Tradeoffs Among Reach, Specificity, and Impact. Human Communication Research, 24(3), 410-432. doi:10.1111/j.1468-2958.1998.tb00423.x
MLA CitationSCHOOLER, CAROLINE. "Health Campaign Channels Tradeoffs Among Reach, Specificity, and Impact". Human Communication Research, 24.3 ( 1998 ): 410-432.
Remember to check citations for accuracy before including them in your work.