Health Campaign Channels Tradeoffs Among Reach, Specificity, and Impact

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Bibliographic Details
Authors and Corporations: SCHOOLER, CAROLINE, CHAFFEE, STEVEN H., FLORA, JUNE A., ROSER, CONNIE
In: Human Communication Research, 24, 1998, 3, p. 410-432
published:
Oxford University Press (OUP)
Media Type: Article, E-Article

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Physical Description: 410-432
ISSN: 0360-3989
1468-2958
DOI: 10.1111/j.1468-2958.1998.tb00423.x
published in: Human Communication Research
Language: English
Subjects:
Collection: Oxford University Press (OUP) (CrossRef)