Peng, L.(2010). How Cloudy a Crystal Ball: A Psychometric Assessment of Concept Testing. Journal of Product Innovation Management, 27(2), 238-252. doi:10.1111/j.1540-5885.2010.00712.x
MLA CitationPeng, Ling. "How Cloudy a Crystal Ball: A Psychometric Assessment of Concept Testing". Journal of Product Innovation Management, 27.2 ( 2010 ): 238-252.
Remember to check citations for accuracy before including them in your work.