Peng, L.(2010). Whose Crystal Ball to Choose? Individual Difference in the Generalizability of Concept Testing. Journal of Product Innovation Management, 27(5), 690-704. doi:10.1111/j.1540-5885.2010.00745.x
MLA CitationPeng, Ling. "Whose Crystal Ball to Choose? Individual Difference in the Generalizability of Concept Testing". Journal of Product Innovation Management, 27.5 ( 2010 ): 690-704.
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