Nakata, C.(2012). Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model. Journal of Product Innovation Management, 29(1), 21-32. doi:10.1111/j.1540-5885.2011.00876.x
MLA CitationNakata, Cheryl. "Enhancing New Product Adoption At the Base of the Pyramid: A Contextualized Model". Journal of Product Innovation Management, 29.1 ( 2012 ): 21-32.
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