The Effect of Documented Versus Undocumented Advertising Claims

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Bibliographic Details
Authors and Corporations: ETZEL, MICHAEL J., KNIGHT, E. LEON
In: Journal of Consumer Affairs, 10, 1976, 2, p. 233-238
published:
Wiley
Media Type: Article, E-Article

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further information
Physical Description: 233-238
ISSN: 0022-0078
1745-6606
DOI: 10.1111/j.1745-6606.1976.tb00586.x
published in: Journal of Consumer Affairs
Language: English
Subjects:
General Economics, Econometrics and Finance
Sociology and Political Science
Collection: Wiley (CrossRef)