APA Citation

Gupta, S.(1999). Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television. Marketing Science, 18(3), 396-416. doi:10.1287/mksc.18.3.396

MLA Citation

Gupta, Sachin. "Modeling the Evolution of Markets With Indirect Network Externalities: An Application to Digital Television". Marketing Science, 18.3 ( 1999 ): 396-416.

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