Novak, T P.(2000). Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. Marketing Science, 19(1), 22-42. doi:10.1287/mksc.19.1.22.15184
MLA CitationNovak, Thomas P. "Measuring the Customer Experience in Online Environments: A Structural Modeling Approach". Marketing Science, 19.1 ( 2000 ): 22-42.
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