Kahn, B E.(1991). Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior. Marketing Science, 10(4), 316-337. doi:10.1287/mksc.10.4.316
MLA CitationKahn, Barbara E. "Effects of Price Promotions On Variety-Seeking and Reinforcement Behavior". Marketing Science, 10.4 ( 1991 ): 316-337.
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