Roberts, J H.(2005). A Prelaunch Diffusion Model for Evaluating Market Defense Strategies. Marketing Science, 24(1), 150-164. doi:10.1287/mksc.1040.0086
MLA CitationRoberts, John H. "A Prelaunch Diffusion Model for Evaluating Market Defense Strategies". Marketing Science, 24.1 ( 2005 ): 150-164.
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