Desai, P S.(2001). Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?Marketing Science, 20(3), 265-283. doi:10.1287/mksc.20.3.265.9767
MLA CitationDesai, Preyas S. "Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?" Marketing Science, 20.3 ( 2001 ): 265-283.
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