APA Citation

Anderson, E T.(2001). Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand. Marketing Science, 20(3), 315-327. doi:10.1287/mksc.20.3.315.9763

MLA Citation

Anderson, Eric T. "Price Discrimination As an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand". Marketing Science, 20.3 ( 2001 ): 315-327.

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