Desai, P S.(2014). The Company That You Keep: When to Buy a Competitor's Keyword. Marketing Science, 33(4), 485-508. doi:10.1287/mksc.2013.0834
MLA CitationDesai, Preyas S. "The Company That You Keep: When to Buy a Competitor's Keyword". Marketing Science, 33.4 ( 2014 ): 485-508.
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