Roberts, K.(2015). Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia. Marketing Science, 34(6), 815-824. doi:10.1287/mksc.2015.0954
MLA CitationRoberts, Ken. "Practice Prize Paper—Incorporating Emotions Into Evaluation and Choice Models: Application to Kmart Australia". Marketing Science, 34.6 ( 2015 ): 815-824.
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