Desai, P S.(2016). The Strategic Role of Exchange Promotions. Marketing Science, 35(1), 93-112. doi:10.1287/mksc.2015.0955
MLA CitationDesai, Preyas S. "The Strategic Role of Exchange Promotions". Marketing Science, 35.1 ( 2016 ): 93-112.
Remember to check citations for accuracy before including them in your work.