APA Citation

Simonov, A.(2018). Competition and Crowd-Out for Brand Keywords in Sponsored Search. Marketing Science, 37(2), 200-215. doi:10.1287/mksc.2017.1065

MLA Citation

Simonov, Andrey. "Competition and Crowd-Out for Brand Keywords in Sponsored Search". Marketing Science, 37.2 ( 2018 ): 200-215.

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