| In: | Marketing Science, 37, 2018, 1, p. 172-175 |
|---|---|
| published: |
Institute for Operations Research and the Management Sciences (INFORMS)
|
| Media Type: | Article, E-Article |
| Physical Description: | 172-175 |
|---|---|
| ISSN: |
0732-2399
1526-548X |
| DOI: | 10.1287/mksc.2018.1085 |
| published in: | Marketing Science |
| Language: | English |
| Subjects: | |
| Collection: | Institute for Operations Research and the Management Sciences (INFORMS) (CrossRef) |