In: | Marketing Science, 37, 2018, 2, p. 327-328 |
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published: |
Institute for Operations Research and the Management Sciences (INFORMS)
|
Media Type: | Article, E-Article |
Physical Description: | 327-328 |
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ISSN: |
0732-2399
1526-548X |
DOI: | 10.1287/mksc.2018.1096 |
published in: | Marketing Science |
Language: | English |
Subjects: | |
Collection: | Institute for Operations Research and the Management Sciences (INFORMS) (CrossRef) |