Desai, P S.(2018). Allowing Consumers to Bundle Themselves: The Profitability of Family Plans. Marketing Science, 37(6), 953-969. doi:10.1287/mksc.2018.1121
MLA CitationDesai, Preyas S. "Allowing Consumers to Bundle Themselves: The Profitability of Family Plans". Marketing Science, 37.6 ( 2018 ): 953-969.
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