Bibliographic Details
In: Marketing Science, 37, 2018, 5, p. ii-ii
published:
Institute for Operations Research and the Management Sciences (INFORMS)
Media Type: Article, E-Article

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further information
Physical Description: ii-ii
ISSN: 0732-2399
1526-548X
DOI: 10.1287/mksc.2018.eb.v37n5
published in: Marketing Science
Language: English
Subjects:
Collection: Institute for Operations Research and the Management Sciences (INFORMS) (CrossRef)