adlr.link | Fachinformationsdienst (FID) für die Kommunikations-, Medien- und Filmwissenschaft

Bibliographic Details
Authors and Corporations:	Bonfrer, André, Chintagunta, Pradeep K., Roberts, John H., Corkindale, David
In:	Marketing Science, 39, 2020, 1, p. 234-252
published:	Institute for Operations Research and the Management Sciences (INFORMS)
Media Type:	Article, E-Article

further information
Physical Description:	234-252
ISSN:	0732-2399 1526-548X
DOI:	10.1287/mksc.2019.1164
published in:	Marketing Science
Language:	English
Subjects:	Marketing Business and International Management
Collection:	Institute for Operations Research and the Management Sciences (INFORMS) (CrossRef)

Table of Contents
<jats:p> We assess the introduction of cigarette plain packaging in Australia, finding a 7.5% sales decline and changes across quality segments. </jats:p>

Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia