Luna, D.(2003). The Impact of Language and Congruity on Persuasion in Multicultural E-Marketing. Journal of Consumer Psychology, 13(1), 41-50. doi:10.1207/153276603768344771
MLA CitationLuna, David. "The Impact of Language and Congruity On Persuasion in Multicultural E-Marketing". Journal of Consumer Psychology, 13.1 ( 2003 ): 41-50.
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