The Impact of Language and Congruity on Persuasion in Multicultural E-Marketing

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Bibliographic Details
Authors and Corporations: Luna, David, Peracchio, Laura A., de Juan, María Dolores
In: Journal of Consumer Psychology, 13, 2003, 1, p. 41-50
published:
Wiley
Media Type: Article, E-Article

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further information
Physical Description: 41-50
ISSN: 1532-7663
1057-7408
DOI: 10.1207/153276603768344771
published in: Journal of Consumer Psychology
Language: Undetermined
Subjects:
Marketing
Applied Psychology
Collection: Wiley (CrossRef)